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Sharma and Shunglu (1995a, November 01). The halo effect. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-halo-effect
Boutié, P. (1995a, September 01). Close, but no cigar. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/close-but-no-cigar
Cohen and Scott (1995a, June 15). Expanding markets in Eastern Europe. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/expanding-markets-in-eastern-europe
Pincott and Booth (1995a, June 15). The art of the possible. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-art-of-the-possible
Harding, C. (1995a, June 15). Evaluating commercial communication effectiveness. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/evaluating-commercial-communication-effectiveness
Kitchen and Moss (1995a, June 15). Marketing and public relations. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/marketing-and-public-relations
Kobayashi, K. (1995a, June 15). To what extent Japanese mayors are marketing-oriented. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/to-what-extent-japanese-mayors-are-marketing-oriented
Origlia and Origlia (1995a, June 15). Visual language as an integrated, multicultural medium for product design and testing: How to optimise the product-consumer-researcher client relationship. ANA - ESOMAR. Retrieved September 24, 2024, from
Barella, A. (1995a, May 01). The contribution of semiotics for the studies in advertising communication. ANA - ESOMAR. Retrieved September 24, 2024, from