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Expanding markets in Eastern Europe

Date of publication: June 15, 1995

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Michael Cohen, Jennifer Scott

Abstract:

This paper presents two different case studies involving Western manufacturers and distributors attempting to introduce their products to consumers in Eastern Europe. Each case clearly illustrates how research can be applied to develop and integrate communication and marketing strategies toward different audiences in new and previously unexplored markets.

Michael Cohen

Author

This is a long description of some author details.

Jennifer Scott

Author

This is a long description of some author details.

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Markets in Eastern Europe (German)

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Berend H. Feddersen

 

August 1, 1967

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Hasson and Xrason (1993a, June 15). Anticipating social change in Eastern Europe. ANA - ESOMAR. Retrieved January 20, 2026, from


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Citation

Cohen and Scott (1995a, June 15). Expanding markets in Eastern Europe. ANA - ESOMAR. Retrieved January 20, 2026, from


https://ana.esomar.org/documents/anticipating-social-change-in-eastern-europe