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Berent, P. H. (1965a, June 15). Red herrings in advertising research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/red-herrings-in-advertising-research
Jetter, U. (1965a, June 15). The Delta Copy Test I. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-i
Johannsen, Alpers and Berent (1965a, April 01). Measuring and predicting sales effectiveness of advertisements . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/measuring-and-predicting-sales-effectiveness-of-advertisements-
Wyss, W. (1963a, June 15). A new pretest for advertisements . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/a-new-pretest-for-advertisements-
Britt, S. H. (1963a, June 15). Measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/measuring-advertising-effectiveness-212
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups (French). ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups-french-
Hardy, H. S. (1963a, June 15). The illusion of the "image" and the excess power of groups. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-illusion-of-the-image-and-the-excess-power-of-groups
Ogilvie and Wilde (1962a, June 15). Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular . ANA - ESOMAR. Retrieved September 25, 2024, from
Downham and Joyce (1961a, June 15). An approach to measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/an-approach-to-measuring-advertising-effectiveness