The results has been filter on Tags containing Advertising Effectiveness.
ANA has found 197 results for you, in
848 ms.
Currently showing results 28 to 36.
Didn’t find what you were looking for? Try the Advanced Search!
Munzinger, U. (1996a, November 11). Program types. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/program-types
Blackston, M. (1995a, September 01). Can advertising pre-tests predict the longevity of advertising effects?. ANA - ESOMAR. Retrieved September 26, 2024, from
Ducoffe, R. H. (1995a, June 15). How consumers assess the value of advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-consumers-assess-the-value-of-advertising
Harding, C. (1995a, June 15). Evaluating commercial communication effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/evaluating-commercial-communication-effectiveness
Bell and Francis (1995a, June 15). Consumer direct mail. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/consumer-direct-mail
Fielding and Johnson (1995a, June 15). Maximising the effectiveness of direct response television advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
Riley and Yasuda (1995a, May 01). Understanding how advertising works and implications for measurement of its effectiveness. ANA - ESOMAR. Retrieved September 26, 2024, from
Blair, M. H. (1994a, September 01). Persuasive advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/persuasive-advertising
van Meerem, L. (1994a, June 15). Phone text, a form of interactive television. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/phone-text-a-form-of-interactive-television