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Stapel, J. (1967a, June 15). Post testing and pre testing consumer behavior caused by advertising. ANA - ESOMAR. Retrieved September 23, 2024, from
Rusby, P. A. (1966a, June 01). A reassessment of the role of the pre-test in advertising research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/a-reassessment-of-the-role-of-the-pre-test-in-advertising-research
de Groot, G. (1966a, June 01). Measuring differing tasks in competitive advertising. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/measuring-differing-tasks-in-competitive-advertising
Steiner, H. (1966a, June 01). An experimental evaluation of the impact of advertisements. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/an-experimental-evaluation-of-the-impact-of-advertisements
Tyler, P. (1966a, June 01). Freedom and control in creative activity. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/freedom-and-control-in-creative-activity
Clunies-Ross, C. W. (1966a, June 01). An over-all measurement of advertising effectiveness. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/an-over-all-measurement-of-advertising-effectiveness
Flögel, H. (1966a, June 01). The seven deadly sins in advertising research. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-seven-deadly-sins-in-advertising-research
Adam and Parfitt (1965a, June 15). A new method for measuring advertising effectiveness. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/a-new-method-for-measuring-advertising-effectiveness
Haseloff, O. W. (1965a, June 15). Advertisements as a research subject. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/advertisements-as-a-research-subject