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Zanelli et al. (1960a, June 15). Group discussion on "Advertising research: a special advertising programme directed to children" and "A new approach to the evaluation of advertising schemes". ANA - ESOMAR. Retrieved June 17, 2024, from
Zanelli, E. (1960a, June 15). Advertising research. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/advertising-research-89
de Leve, S. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/advertising-research-french--92
Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency (French). ANA - ESOMAR. Retrieved June 17, 2024, from
Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency. ANA - ESOMAR. Retrieved June 17, 2024, from