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Gullen and Johnson (1986a, June 15). Product purchasing and TV viewing. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/product-purchasing-and-tv-viewing
Rhodes and Vassiliou (1986a, June 15). The use of video as an advertising medium in the Middle East. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-use-of-video-as-an-advertising-medium-in-the-middle-east
Lilius, C. (1986a, June 15). The readership of recruitment ads . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-readership-of-recruitment-ads-
Llewellyn and Smith (1986a, June 15). New research in a (fairly) new medium. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/new-research-in-a-fairly-new-medium
Lannon, J. (1986a, June 15). The contribution of qualitative methodology to creative advertising. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-contribution-of-qualitative-methodology-to-creative-advertising
Smith, A. (1986a, June 15). A study into the way women react to television and magazine advertising for the same product. ANA - ESOMAR. Retrieved September 26, 2024, from
West, M. (1986a, June 15). Good data for good media deals for advertisers. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/good-data-for-good-media-deals-for-advertisers
Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/continuos-survey
Carper and Elzinga (1985a, November 27). Knowing how advertising works. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/knowing-how-advertising-works