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Continuos-survey

Date of publication: November 27, 1985

Catalogue: Seminar 1985: Quality In Publishing

Author: Hein G.M. Brinkhoff

Abstract:

In consultation with the Magazine Division it was definitely decided in May of this year to start and implement a comprehensive continuous (readership) survey of the magazine market. For the time being this survey will be restricted to developments on the readers market, though some analyses, being deductions thereof, can also be used to support decision-making processes on the advertisement market.

Hein G.M. Brinkhoff

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Proposal for reach and frequency calculation in a continuos panel

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Authors: Jose Ruben Elias, Luisa Fernanda Streber

Company: IBOPE AGB Mexico

May 1, 1997

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Citation

Elias and Streber (1997a, May 01). Proposal for reach and frequency calculation in a continuos panel. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/proposal-for-reach-and-frequency-calculation-in-a-continuos-panel


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Perceptions of survey participation

Catalogue: Latin America 2005

Authors: Francisco Abundis, Leonardo Athias, Fabián Echegaray

Company: Market Analysis

October 23, 2005

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Abundis, Athias and Echegaray (2005a, October 23). Perceptions of survey participation. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/perceptions-of-survey-participation


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Peer survey method

Catalogue: ESOMAR Conference On Age 2005

Authors: Angela Cortese, Roberto Porciello

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January 30, 2005

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Cortese and Porciello (2005a, January 30). Peer survey method. ANA - ESOMAR. Retrieved June 03, 2025, from


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Citation

Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/peer-survey-method