Resources Library by ANA

Global language solutions for your virtual research

Going virtual with your research? Join Jill Bishop at Multilingual Connections as she discusses best practices in translation when conducting digital research across languages and cultures.

Catalogue: ESOMAR TV: North America & Europe at Home

Author: Jill Kushner Bishop

Company: Multilingual Connections

April 30, 2020

Creating a collaborative and multidisciplinary user research environment

How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Authors: Heloisa Moura, Julia Santos

December 12, 2018

Stop with why

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?

Catalogue: Congress 2017: Visionary

Authors: Angelique de Reuver, Bram Jonkheer

November 27, 2017

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary

Authors: Russell King, Geoff Lowe

Company: Infotools

November 27, 2017

It takes many notes to make a symphony

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....

Catalogue: Congress 2017: Visionary

Author: Ritanbara Mundrey

November 27, 2017

Generate insights on how to communicate a brand new product benefit in a consumer intuitive way

Communicating new product benefits in a consumer intuitive way is a big challenge for most CPG categories. The insight generation process mostly involves complicated methodologies that make it very hard to keep consumer engagement high....

Catalogue: Global Qualitative 2017: Back to the future

Authors: Dogus Sipahioglu, Daniela Chiaravalle

November 22, 2017

Addressable TV advertising

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.The purpose of this article is to systematize the role of the different data available for programmatic TV...

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Edward Malthouse, Judy Franks, Ewa Maslowska

November 13, 2017

Thought leadership from WIN: A French polling case study

This paper is a contribution by the WIN Network (international association gathering leading independent market research and polling firms in their respective countries), to discussions on changes in the polling industry. Drawing on...

Catalogue: Congress 2017: Visionary

Authors: Marion Dumas, Mirta Galesic, Adelaide Zulfikarpazic, Herve Tranger, Guillaume Inigo, Richard Bordenave

Company: BVA Group

November 10, 2017

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Andy Davidson, Fiona Hall

Company: Flamingo

November 8, 2017