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Creating a collaborative and multidisciplinary user research environment

Date of publication: December 12, 2018

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Authors: Heloisa Moura, Julia Santos

Abstract:

How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed a lot.

Heloisa Moura

Author

This is a long description of some author details.

Julia Santos

Author

This is a long description of some author details.

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Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Moura and Santos (2018a, December 12). Creating a collaborative and multidisciplinary user research environment. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/creating-a-collaborative-and-multidisciplinary-user-research-environment