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Yasue and Wen (1998a, June 15). Asian youth and implications for marketing strategies. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/asian-youth-and-implications-for-marketing-strategies
Sharma and Wable (1997a, November 01). The perfect fit- Model, script, and the cultural ethos. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-perfect-fit--model-script-and-the-cultural-ethos
Panafieu, Weber and Krason (1997a, November 01). Cross-cultural consumer targets in a context of rapid social change . ANA - ESOMAR. Retrieved September 25, 2024, from
Daume, H. (1997a, November 01). Researching the global Latin world. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/researching-the-global-latin-world
Head, Cohen and Marcovici (1997a, October 22). Polo Jeans Company . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/polo-jeans-company-
Thomson and Woodham (1997a, October 22). Myths and realities of the global young consumer . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/myths-and-realities-of-the-global-young-consumer-
Karsaklian, E. (1997a, October 22). Global advertising for children's products. Are you joking?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/global-advertising-for-children-s-products-are-you-joking-
de Mooij, M. (1997a, September 01). Mapping cultural values for global marketing and advertising. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/mapping-cultural-values-for-global-marketing-and-advertising
Abbotts and Butcher (1997a, June 15). Heat, misery and mosquitoes. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/heat-misery-and-mosquitoes