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Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/advertising-works
Fletcher and Mabey (1971a, June 15). Towards an improved reading and noting technique. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/towards-an-improved-reading-and-noting-technique
Tuck, M. (1971a, June 15). Comments on dr. Joyce's paper. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/comments-on-dr-joyce-s-paper
McDonald, C. (1970a, September 01). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising--766
Vincent, M. (1970a, September 01). Example of application of advertising research (French). ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/example-of-application-of-advertising-research-french-
Vincent, M. (1970a, September 01). Example of application of advertising research. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/example-of-application-of-advertising-research
Frost, W. A. (1970a, June 15). The development of a technique for measuring the reactions of general practitioners to mailing pieces and journal advertisements . ANA - ESOMAR. Retrieved September 22, 2024, from
Clunies-Ross, C. W. (1970a, February 01). Discussant of mr. Collins' paper. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/discussant-of-mr-collins-paper
Gregory, W. (1969a, June 15). Researching research the market for TV commercials pre-testing. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/researching-research-the-market-for-tv-commercials-pre-testing