Abstract:
I am in the happy position, as discussant, of disagreeing with everything that the speaker has said. My own view of market research, science and most activities is that they contain "ideas" and "observations". "Techniques" are a bridge between the two. Sometimes one starts from ideas and crosses the bridge to decide what data to collect and what it means. Sometimes one starts from data and uses techniques to generate ideas.
Videos
Opening ESOMAR TV: Asia Pacific At Home
Catalogue: ESOMAR TV: Asia Pacific at Home
Authors: Finn Raben, Joaquim Bretcha
 
April 16, 2020
Research Papers
Green issues in Britain and the value of green research data
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Michele Corrado, Miranda Ross
Company: Colmar Brunton
September 1, 1990
Research Papers
Lifestyles of the ad averse
Catalogue: WM3 2007
Authors: Grace Ann Bennett, Melissa Ross, Tom Willerer, Beth Uyenco
Companies: KANTAR TNS Malaysia, Microsoft
June 3, 2007
