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Comments on dr. Joyce's paper

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: Mary Tuck

Abstract:

I do not wish to comment on Timothy Joyce's paper at length, but there are several points at which he misrepresents Fishbein theory, and I would like to comment on two of these.

Mary Tuck

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Comments on dr. Haldane's paper

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Peter Sampson

 

February 1, 1970

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Citation

Sampson, P. (1970a, February 01). Comments on dr. Haldane's paper. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/comments-on-dr-haldane-s-paper


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Comments on mr. Knappert's paper

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Yola Laupheimer

 

May 1, 1968

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Laupheimer, Y. (1968a, May 01). Comments on mr. Knappert's paper. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/comments-on-mr-knappert-s-paper


Research Papers

Comments on mr. T. C. Lockwood's paper

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Jacques E. Andriessens

 

June 15, 1967

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Citation

Andriessens, J. E. (1967a, June 15). Comments on mr. T. C. Lockwood's paper. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/comments-on-mr-t-c-lockwood-s-paper


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Citation

Tuck, M. (1971a, June 15). Comments on dr. Joyce's paper. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/comments-on-mr-t-c-lockwood-s-paper