Back

Comments on dr. Joyce's paper

Date of publication: June 15, 1971

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality

Author: Mary Tuck

Abstract:

I do not wish to comment on Timothy Joyce's paper at length, but there are several points at which he misrepresents Fishbein theory, and I would like to comment on two of these.

Mary Tuck

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Comments on dr. Haldane's paper

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Peter Sampson

 

February 1, 1970

×

Citation

Sampson, P. (1970a, February 01). Comments on dr. Haldane's paper. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/comments-on-dr-haldane-s-paper


Research Papers

Comments on mr. Knappert's paper

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers

Author: Yola Laupheimer

 

May 1, 1968

×

Citation

Laupheimer, Y. (1968a, May 01). Comments on mr. Knappert's paper. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/comments-on-mr-knappert-s-paper


Research Papers

Comments on mr. T. C. Lockwood's paper

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works

Author: Jacques E. Andriessens

 

June 15, 1967

×

Citation

Andriessens, J. E. (1967a, June 15). Comments on mr. T. C. Lockwood's paper. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/comments-on-mr-t-c-lockwood-s-paper


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Tuck, M. (1971a, June 15). Comments on dr. Joyce's paper. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/comments-on-mr-t-c-lockwood-s-paper