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Research papers

Qualities revisited

In April 1993 I presented a paper at the Worldwide Readership Symposium in San Francisco, reporting on our Quality of Reading Survey among 2,5 adults in the UK. Using the CAPI technique pioneered by RSL, we evaluated more than 30 magazines and...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Chris Minter
November 1, 1995
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Citation

Minter, C. (1995a, November 01). Qualities revisited. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/qualities-revisited


Research papers

Accountability

Market research bureau Inter/View in Amsterdam has conducted a survey assigned by Weekbladpers, a Dutch publisher of weekly and monthly sports and culture magazines. In this survey an experiment was carried out to test the hypothesis of the...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Marianne Wessel, Sikke Bakker
November 1, 1995
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Citation

Wessel and Bakker (1995a, November 01). Accountability. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/accountability


Research papers

What's news on newspaper section research?

This paper will cover the current situation for research into newspaper sections and will concentrate on a "private research project" and why for the time being this research can help guide advertisers and agencies in the media planning process. The...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Stuart Corke
November 1, 1995
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Citation

Corke, S. (1995a, November 01). What's news on newspaper section research?. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/what-s-news-on-newspaper-section-research-


Research papers

Measuring readership of newspaper sections on the UK NRS

For many years UK national newspapers have published additional sections given away with the main newspaper and while these were few and in the form of colour magazines, they were measured as separate titles. In 1988 the power of the press unions was...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Authors: Roger Beeson, Jean Wong
November 1, 1995
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Citation

Beeson and Wong (1995a, November 01). Measuring readership of newspaper sections on the UK NRS. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/measuring-readership-of-newspaper-sections-on-the-uk-nrs


Research papers

Beyond recognition scores

The following contribution should demonstrate that new technologies allow us to exploit large data bases to a greater benefit. As an example we should look at a data set of advertising recognition scores, collected over a period of time. Normally it...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Rolf Speetzen
November 1, 1995
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Citation

Speetzen, R. (1995a, November 01). Beyond recognition scores. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/beyond-recognition-scores


Research papers

New qualitative descriptors of magazines' potentiality to convey efficiently advertising messages

Magazines have a unique characteristic, which is an advantage that no other media can display : the particular link between a reader and "his" magazine : to read a magazine means more than just to be in contact with a media, it means a personal...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Dina Raimondi
November 1, 1995
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Citation

Raimondi, D. (1995a, November 01). New qualitative descriptors of magazines' potentiality to convey efficiently advertising messages. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/new-qualitative-descriptors-of-magazines-potentiality-to-convey-efficiently-advertising-messages


Research papers

Big deal

This is a quantitative analysis of the advertising philosophy of ten prominent people in Dutch advertising - five from big commercial firms, e.g.: Mora (Lever) and DE (Sara Lee), and five from big advertising agencies, e.g.: Saatchi & Saatchi and...

Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Marten Brouwer, Nina Binnendijk
September 1, 1995
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Citation

Brouwer and Binnendijk (1995a, September 01). Big deal. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/big-deal


Research papers

Efficiency of investments into advertising

The present article is the description of applied research, conducted by the Scientific Research Center "V-Ratio" (Moscow) by the order of one of the largest financial companies in Russia. The first chapter of the article gives a brief spetch of the...

Catalogue: ESOMAR Congress 1995: Making The Decision
Author: Oleg L. Chernozub
September 1, 1995
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Citation

Chernozub, O. L. (1995a, September 01). Efficiency of investments into advertising. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/efficiency-of-investments-into-advertising


Research papers

Quality of television publicity impacts

This paper is devided in five chapters. The first one us dedicated to the enourmous contribution of Rating TV adversiting audience, mainly through its quantifing relation. Nevertheless, we should point out that this methodology provides straithgt...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Author: Ricardo Romero de Tejada
June 15, 1995
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Citation

de Tejada, R. R. (1995a, June 15). Quality of television publicity impacts. ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/quality-of-television-publicity-impacts