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Research papers

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author: Minh Nguyen
Company: Google
September 23, 2022
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Citation

Nguyen, M. (2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement


Research papers

The Internet and the future of advertising

This paper is a general postulation of the Internet as the newest medium of advertising. It discusses brief comparisons to traditional forms of advertising and the expected role of the Internet in the future. In addition, it exerts the importance of...

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Author: Barry Salzman
June 15, 1997
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Citation

Salzman, B. (1997a, June 15). The Internet and the future of advertising. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-internet-and-the-future-of-advertising


Research papers

Interactive advertisement in Japan

This paper discusses advertising using interactive mechanisms, above all, Internet-based advertising in Japan. The number of Internet users is sharply increasing in Japan as in other countries. With this increase, a large number of companies are...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Toshiyuki Kitahara
Company: Dentsu Macromill Insight
June 15, 1997
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Citation

Kitahara, T. (1997a, June 15). Interactive advertisement in Japan. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/interactive-advertisement-in-japan


Research papers

Advertising research

This chapter examines research into advertising. Although media researchers regard much of their work as ‘advertising research’, media research generally is left to the next section. Anyone engaged in advertising research presupposes that...

Catalogue: Consumer Market Research Handbook
Author: Mark R. C. Lovell
August 1, 1986
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Citation

Lovell, M. R. (1986a, August 01). Advertising research. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/advertising-research