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The Internet and the future of advertising

Date of publication: June 15, 1997

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Barry Salzman

Abstract:

This paper is a general postulation of the Internet as the newest medium of advertising. It discusses brief comparisons to traditional forms of advertising and the expected role of the Internet in the future. In addition, it exerts the importance of the Internet as an effective means of advertising and industry-to-consumer marketing.

Barry Salzman

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Research Papers

How internet advertising works

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment

Authors: Rex Briggs, Horst Stipp

 

June 15, 2000

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Citation

Briggs and Stipp (2000a, June 15). How internet advertising works . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-internet-advertising-works-


Research Papers

How Internet advertising works

Catalogue: ESOMAR Net Effects 1999

Authors: Horst Stipp, Rex Briggs

Company: KANTAR TNS Malaysia

June 15, 1999

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Citation

Stipp and Briggs (1999a, June 15). How Internet advertising works. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/how-internet-advertising-works


Research Papers

Measuring advertising on the web

Catalogue: The Worldwide Internet Seminar 1998

Author: Rex Briggs

Company: KANTAR TNS Malaysia

June 15, 1998

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Citation

Briggs, R. (1998a, June 15). Measuring advertising on the web. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/measuring-advertising-on-the-web


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Citation

Salzman, B. (1997a, June 15). The Internet and the future of advertising. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/measuring-advertising-on-the-web