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The Internet and the future of advertising

Date of publication: June 15, 1997

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry

Author: Barry Salzman

Abstract:

This paper is a general postulation of the Internet as the newest medium of advertising. It discusses brief comparisons to traditional forms of advertising and the expected role of the Internet in the future. In addition, it exerts the importance of the Internet as an effective means of advertising and industry-to-consumer marketing.

Barry Salzman

Author

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Citation

Salzman, B. (1997a, June 15). The Internet and the future of advertising. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/the-internet-and-the-future-of-advertising