Interactive advertisement in Japan
This paper discusses advertising using interactive mechanisms, above all, Internet-based advertising in Japan. The number of Internet users is sharply increasing in Japan as in other countries. With this increase, a large number of companies are trying to utilize the Internet as a place for their marketing activities, including advertising. However, no standardized advertising method to be used on the Internet has been established, and so it is necessary to consider new methods.
- This could also be of interest