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Gaines and Rolls (1997a, June 15). Diagnostic evaluation. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/diagnostic-evaluation
Quilty, M. (1997a, June 15). Meeting the global needs of advertisers and responding to a changing media landscape. ANA - ESOMAR. Retrieved June 02, 2024, from
Poltrack, D. F. (1997a, June 15). Needed. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/needed
Salzman, B. (1997a, June 15). The Internet and the future of advertising. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/the-internet-and-the-future-of-advertising
Smith, A. (1997a, June 15). Integrated marketing communications starts with print plus television. ANA - ESOMAR. Retrieved June 02, 2024, from
Weser, A. (1997a, June 15). Advertising increases market shares and media mix achieves most. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/advertising-increases-market-shares-and-media-mix-achieves-most
Morris and Pai (1997a, June 15). Where East meets West. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/where-east-meets-west
Smith, A. (1997a, June 15). Proof of performance. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/proof-of-performance
Kitahara, T. (1997a, June 15). Interactive advertisement in Japan. ANA - ESOMAR. Retrieved June 02, 2024, from
https://ana.esomar.org/documents/interactive-advertisement-in-japan