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Vincent, M. (1973a, November 28). Application of a new theory to allow a better definition, control and measurement of advertising strategies. ANA - ESOMAR. Retrieved June 18, 2024, from
Harmar Brown, F. (1973a, June 15). Summary of the 2nd day's proceedings . ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/summary-of-the-2nd-day-s-proceedings-
Twyman, T. (1973a, June 15). Towards widening the range of concepts used in creative strategies. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/towards-widening-the-range-of-concepts-used-in-creative-strategies
, C. (1973a, June 08). Research report on Gillette GII advertising study. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/research-report-on-gillette-gii-advertising-study
, C. (1972a, December 09). Summary report on Fish Fingers commercials. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/summary-report-on-fish-fingers-commercials
, C. (1972a, July 03). Qualitative research on Hoover advertising. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-hoover-advertising
, C. (1972a, May 03). Qualitative research on the development of Nescafe advertising . ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-the-development-of-nescafe-advertising-
, C. (1972a, April 11). Research on Walnut Whip. ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/research-on-walnut-whip
, C. (1971a, August 01). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved June 18, 2024, from
https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising-