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B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/strategy-
Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy
Goodyear, M. (1980a, June 15). Translating qualitative research findings into successful advertising and marketing action . ANA - ESOMAR. Retrieved June 21, 2024, from
De Vendeuvre, P. (1980a, June 15). Advertising and marketing research . ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/advertising-and-marketing-research-
Riesco, B. (1980a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved June 21, 2024, from
Twyman, T. (1978a, June 14). Are long-term effects possible or measurable?. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/are-long-term-effects-possible-or-measurable--1717
Channon, C. (1978a, June 14). Adding value to a British bank. ANA - ESOMAR. Retrieved June 21, 2024, from
https://ana.esomar.org/documents/adding-value-to-a-british-bank
Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved June 21, 2024, from
Madrières and Caumont (1976a, June 15). Contribution of typological studies to the elaboration of an advertising strategy. ANA - ESOMAR. Retrieved June 21, 2024, from