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Strategy

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

Abstract:

Introductory paragraph to section "Strategy" of the book "Market Researchers Look at Advertising".

ESOMAR B.V.

Author

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Research Papers

Comments on the first session

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Jacques E. Andriessens

 

June 15, 1973

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Citation

Andriessens, J. E. (1973a, June 15). Comments on the first session. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/comments-on-the-first-session


Research Papers

Introduction to the conference

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Jacques E. Andriessens

 

June 15, 1983

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Citation

Andriessens, J. E. (1983a, June 15). Introduction to the conference. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/introduction-to-the-conference


Research Papers

Psychological VS geographical space in multi-country marketing strategies

Catalogue: Conference 1991: International Marketing Research

Author: Jacques E. Andriessens

 

June 15, 1991

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Citation

Andriessens, J. E. (1991a, June 15). Psychological VS geographical space in multi-country marketing strategies. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/psychological-vs-geographical-space-in-multi-country-marketing-strategies


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Citation

B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/psychological-vs-geographical-space-in-multi-country-marketing-strategies