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Strategy

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: ESOMAR B.V.

Abstract:

Introductory paragraph to section "Strategy" of the book "Market Researchers Look at Advertising".

ESOMAR B.V.

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Research Papers

Ford's multicultural strategy

Catalogue: Ethnic Marketing 2000

Authors: R. Scott Evans, Pat Richards

 

July 1, 2000

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Citation

Evans and Richards (2000a, July 01). Ford's multicultural strategy. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/ford-s-multicultural-strategy


Videos

Transformational strategy

Catalogue: Asia Pacific 2016: Get Connected!

Author: Steve Tighe

 

June 15, 2016

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Citation

Tighe, S. (2016a, June 15). Transformational strategy. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/transformational-strategy


Research Papers

Supercharge your CSR Marketing Strategy

Catalogue: Congress 2024

Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet

Companies: IPSOS, Orange

January 1, 1970

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Citation

Guinaudeau, Hubert, Desbouvries , Simion and Herbert Collet (1970a, January 01). Supercharge your CSR Marketing Strategy . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/supercharge-your-csr-marketing-strategy-


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/supercharge-your-csr-marketing-strategy-