Abstract:
Introductory paragraph to section "Strategy" of the book "Market Researchers Look at Advertising".
Research Papers
Comments on the first session
Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Jacques E. Andriessens
 
June 15, 1973
Research Papers
Introduction to the conference
Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jacques E. Andriessens
 
June 15, 1983
Research Papers
Psychological VS geographical space in multi-country marketing strategies
Catalogue: Conference 1991: International Marketing Research
Author: Jacques E. Andriessens
 
June 15, 1991
