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Advertising and promotional policy and research on its effectiveness

Date of publication: June 15, 1980

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Basilio Riesco

Abstract:

The subject here is a newspaper, treated not as an advertising medium but as a product to be promoted. The approach is simple and down to earth. The whole cycle is described, from a description of the product and its users to the determination of strategy, the development of advertising and a straightforward (sales) measure of effectiveness.

Basilio Riesco

Author

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Research Papers

Advertising and promotional policy and research on its effectiveness

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Author: Basilio Riesco

 

June 15, 1972

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Citation

Riesco, B. (1972a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/advertising-and-promotional-policy-and-research-on-its-effectiveness--895


Research Papers

Making a newspaper more reader-friendly

Catalogue: Seminar 1993: Competition In Publishing

Author: Gaby Bachofner

 

June 15, 1993

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Citation

Bachofner, G. (1993a, June 15). Making a newspaper more reader-friendly. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/making-a-newspaper-more-reader-friendly


Research Papers

Horse and carriage, moonlight and roses, sun and surf?

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Peter Cooper, Neil Sharman, John S. Pawle

Company: QRi Consulting Ltd.

June 19, 2003

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Citation

Cooper, Sharman and Pawle (2003a, June 19). Horse and carriage, moonlight and roses, sun and surf? . ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/horse-and-carriage-moonlight-and-roses-sun-and-surf-


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Citation

Riesco, B. (1980a, June 15). Advertising and promotional policy and research on its effectiveness . ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/horse-and-carriage-moonlight-and-roses-sun-and-surf-