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Research papers

Encounters in the EC politics

We live in a dynamic world. Conditions are changing all the time both in and outside the EC. Denmark and Danish agriculture who have a large foreign trade is particularly aware of this development.It demands new aims for the EC co-operation. A...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: K. A. Bustrup
June 15, 1985
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Citation

Bustrup, K. A. (1985a, June 15). Encounters in the EC politics. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/encounters-in-the-ec-politics


Research papers

Qualitative research among farmers

Based on actual examples, the subject of this paper is to demonstrate the operational value of qualitative approaches in farming research, on the condition that they are conducted by means of a teamwork relationship between the Research Agency and...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Martine Thiesse
June 15, 1985
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Citation

Thiesse, M. (1985a, June 15). Qualitative research among farmers. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-farmers


Research papers

Agricultural research in perspective and in context

Firstly the paper argues the low acceptance and low status of market research in too many of our potential client companies, posing problems of lack of funds in what is a more expensive sector to research. There is great need for education of...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: John R. M. Thom
Company: KANTAR TNS Malaysia
June 15, 1985
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Citation

Thom, J. R. (1985a, June 15). Agricultural research in perspective and in context. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/agricultural-research-in-perspective-and-in-context


Research papers

How farmers adopt new ideas

The paper attempts to answer the questions - are farmers 'different' as an audience for persuasive communication? and do any differences impose a radically different approach and methodology on the communicator? The basis of the paper is consciously...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: David H. Pickard
June 15, 1985
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Citation

Pickard, D. H. (1985a, June 15). How farmers adopt new ideas. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/how-farmers-adopt-new-ideas


Research papers

Positioning of the (agrochemicals) marketing research manager in an international company

This paper, which is a personal view intended to stimulate debate, starts with the premise that any consideration of the positioning and role of the agrochemical marketing research manager in a diversified international company cannot be isolated...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Ian Donald Farquharson
Company: Shell Global
June 15, 1985
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Citation

Farquharson , I. D. (1985a, June 15). Positioning of the (agrochemicals) marketing research manager in an international company. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/positioning-of-the-agrochemicals-marketing-research-manager-in-an-international-company


Research papers

From 70,000 to 177,000 subscribers

On March 15 1970 the board of directors and staff of Misset met to consider one of the first multi-year plans. The market situation and possibilities were discussed. Extra attention was paid to the situation in agriculture, concerning both the market...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Authors: Vincent W. M. Koning, Han van den Berg
June 15, 1985
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Citation

Koning and van den Berg (1985a, June 15). From 70,000 to 177,000 subscribers. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/from-70-000-to-177-000-subscribers


Research papers

The integration of research into product management

Economic environment and C.A.P makes the marketing of agricultural products more and more challenging. As any marketing company, MONSANTO in the context of its culture and its multinational and multi business dimension has gone trough the normal...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Pierre-François Boin
Company: Bayer AG
June 15, 1985
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Citation

Boin, P. (1985a, June 15). The integration of research into product management. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-integration-of-research-into-product-management


Research papers

Implications of the changing pattern of European agriculture

In the actual agricultural economic environment the probability that the margins on the farms will be squeezed is fairly high. This environment is not only defined by the EEC policy, but also the impact of international factors is evident : for...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Valerie Buseyne
June 15, 1985
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Citation

Buseyne, V. (1985a, June 15). Implications of the changing pattern of European agriculture. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/implications-of-the-changing-pattern-of-european-agriculture


Research papers

The opinion leader concept in agriculture

One of the major concerns of agricultural marketing is to identify opinion leaders among a population of farmers since they supposedly influence others in the choice of agrochemicals, seeds fertilisers, farm equipment etc. The survey described...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Jean Pierre Ville
Company: BVA Group
June 15, 1985
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Citation

Ville, J. (1985a, June 15). The opinion leader concept in agriculture. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-opinion-leader-concept-in-agriculture