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Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved September 24, 2024, from
Gregory, W. (1969a, June 15). Researching research the market for TV commercials pre-testing. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/researching-research-the-market-for-tv-commercials-pre-testing
Goodhardt, G. J. (1968a, June 15). The duplication of television viewing between and within channels. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-duplication-of-television-viewing-between-and-within-channels
Johns and Potter (1966a, June 01). Pupil response as a means of evaluating television commercials. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/pupil-response-as-a-means-of-evaluating-television-commercials
Caffyn, J. M. (1965a, June 15). Telpex research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/telpex-research
Monk and Ehrenberg (1961a, June 15). Aided recall in television research. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/aided-recall-in-television-research
Treasure and Bates (1961a, June 15). Some aspects of research into the levels of attention paid to television programmes. ANA - ESOMAR. Retrieved September 24, 2024, from
Littman, F. H. (1961a, June 15). The child audience for radio and television. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-child-audience-for-radio-and-television
Trenaman, J. (1959a, June 15). Some implications of a recent study of the comprehension of television programmes (French). ANA - ESOMAR. Retrieved September 24, 2024, from