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Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
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Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12171


Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/human-or-ai-12194


Videos

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
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Citation

Casey and Brewer (2023a, September 27). ChatGPT, What?s All the Fuss?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/chatgpt-what-s-all-the-fuss-12189


Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
Company: Google
September 27, 2023
×

Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12170


Videos

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: Kantar Kenya
September 23, 2022
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Citation

(2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses--11934


Videos
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Citation

(2022a, September 23). Business Presentation Black Swan - What if we could predict what consumers truly want? . ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/business-presentation-black-swan---what-if-we-could-predict-what-consumers-truly-want-


Videos

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Do Androids Dream of Electric Research?. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/do-androids-dream-of-electric-research--11936


Videos
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Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores


Videos

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
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Citation

Vythilingam, R. (2020a, November 02). Remaining human in a world of AI. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai-11642