Hello DIA! What do you think about my hypotheses?

Date of publication: September 23, 2022

Company: Kantar Kenya

Author: Dharmendra Jain


This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for market research professionals, who always require a reference to the pre-existing knowledge base, studies and research work to formulate their hypotheses, confirm recent facts or trends and to get quality inputs for their present or forthcoming research work/designs. The best analogy for this would be the modern-day smart speakers like Google Alexa or Apple Siri, which allow the users to interact via their voice commands. Users may request the assistant to search for something, including the latest news, to play songs or podcasts, or even to crack a joke, then play back the search results. 

Dharmendra Jain


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