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Applying AI to real shopper behaviour in real stores

Date of publication: November 2, 2020

Catalogue: Asia Pacific 2020 - Insights Festival

Company:

Author: Simon Ford

Abstract:

Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!

Simon Ford

Author

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Research Papers

Understanding the implicit in shopper behaviour

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Michael Schiessl, Sven Diekmann

Company: eye square

March 1, 2011

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Citation

Schiessl and Diekmann (2011a, March 01). Understanding the implicit in shopper behaviour. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/understanding-the-implicit-in-shopper-behaviour


Research Papers

Virtual Reality, Real Impact

Catalogue: Asia Pacific 2024

Authors: Barbara du Perron, Ewoud van Bennekom

Companies: bric, Specialized

November 19, 2024

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Citation

du Perron and van Bennekom (2024a, November 19). Virtual Reality, Real Impact. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/virtual-reality-real-impact


Research Papers

Coca-Cola project shopper 360°

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Philip McNaughton, Beth Corte-Real

Companies: Face, The Coca-Cola Company

March 1, 2011

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Citation

McNaughton and Corte-Real (2011a, March 01). Coca-Cola project shopper 360°. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/coca-cola-project-shopper-360-


  • Video
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Study for non-durables consumer goods (English and French) Authors: Pierre Lacoste
Motivation research and psychoanalysis Authors: Alfred Denner
Motivation research and psychoanalysis (French) Authors: Alfred Denner
Relating personality characteristics to purchasing Authors: A. Koponem
The consumption pioneers Authors: Jan Stapel
The consumption pioneers Authors: Jan Stapel
The consumption pioneers (French) Authors: Jan Stapel
The use of the semantic differential in media research Authors: P. Duncan-Jones, John Clemens
Analysis tendencies of our time Authors: Peter Smolensky
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Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/coca-cola-project-shopper-360-