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Applying AI to real shopper behaviour in real stores

Date of publication: November 2, 2020

Catalogue: Asia Pacific 2020 - Insights Festival

Company:

Author: Simon Ford

Abstract:

Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!

Simon Ford

Author

This is a long description of some author details.

Videos

Has Amazon met its match?

Catalogue: Latin America 2019

Author: Reid Searls

Company: NAILBITER Inc.

April 9, 2019

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Citation

Searls, R. (2019a, April 09). Has Amazon met its match?. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/has-amazon-met-its-match-video


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Using GPS analytics and in-the-moment mobile

Catalogue: Congress 2013: Think Big

Author: Thaddeus R. F. Fulford-Jones

 

June 15, 2013

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Citation

Fulford-Jones, T. R. (2013a, June 15). Using GPS analytics and in-the-moment mobile . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/using-gps-analytics-and-in-the-moment-mobile-


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Moving power, not stopping power

Catalogue: Congress 2017: Visionary

Authors: Orlando Wood, Alex Hunt, Tom Ewing

Company: System1 Research Ltd

November 27, 2017

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Citation

Wood, Hunt and Ewing (2017a, November 27). Moving power, not stopping power. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/moving-power-not-stopping-power-9191


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Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/moving-power-not-stopping-power-9191