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Applying AI to real shopper behaviour in real stores

Date of publication: November 2, 2020

Catalogue: Asia Pacific 2020 - Insights Festival

Company:

Author: Simon Ford

Abstract:

Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!

Simon Ford

Author

This is a long description of some author details.

  • Video
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Study for non-durables consumer goods (English and French) Authors: Pierre Lacoste
Motivation research and psychoanalysis Authors: Alfred Denner
Motivation research and psychoanalysis (French) Authors: Alfred Denner
Relating personality characteristics to purchasing Authors: A. Koponem
The consumption pioneers Authors: Jan Stapel
The consumption pioneers Authors: Jan Stapel
The consumption pioneers (French) Authors: Jan Stapel
The use of the semantic differential in media research Authors: P. Duncan-Jones, John Clemens
Analysis tendencies of our time Authors: Peter Smolensky
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Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved June 13, 2025, from


https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores