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Videos

Bias, AI, and the ICC/ ESOMAR Code

Can the ICC/ESOMAR Code of Conduct be used as an ethical basis for AI regulation and making the world a safer, more inclusive place?

Catalogue: Congress 2023
Author: Kim Smouter-Umans
Company: ENAR - European Against Racism
October 5, 2023
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Citation

Smouter-Umans, K. (2023a, October 05). Bias, AI, and the ICC/ ESOMAR Code. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/bias-ai-and-the-icc-esomar-code


Videos

Turbo Takeaways

Supercharger DAY 3 Turbocharged Takeaways 2

Catalogue: Congress 2023
Author: Lyndall Spooner
Company: Fifth Dimension Research and Consulting
October 5, 2023
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Citation

Spooner, L. (2023a, October 05). Turbo Takeaways. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/turbo-takeaways


Videos

Revolutionise your Marketing Strategy with AI

Discover the cutting-edge AI technologies driving this marketing revolution, including predictive analytics, natural language processing and machine learning.

Catalogue: Congress 2023
Author: Tarek Reslan
Company: GrowthTribe
October 5, 2023
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Citation

Reslan, T. (2023a, October 05). Revolutionise your Marketing Strategy with AI. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/revolutionise-your-marketing-strategy-with-ai


Videos

The End of Typing

Catalogue: Congress 2023
Author:
Company: Premise
October 5, 2023
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Citation

(2023a, October 05). The End of Typing . ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-end-of-typing-


Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
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Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12171


Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/human-or-ai-12194


Videos

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
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Citation

Casey and Brewer (2023a, September 27). ChatGPT, What?s All the Fuss?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/chatgpt-what-s-all-the-fuss-12189


Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
Company: Google
September 27, 2023
×

Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12170


Videos

Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: Kantar Kenya
September 23, 2022
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Citation

(2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses--11934