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Alagon and Hollis (2008a, May 13). The myth of the invincible global brand. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-myth-of-the-invincible-global-brand
Feldman, S. (2008a, May 13). Bridging market paradoxes. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/bridging-market-paradoxes
Ryan and Li (2008a, April 09). Dreaming of red mansions. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/dreaming-of-red-mansions
Djourov, D. (2008a, April 09). A global method, a local approach. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-global-method-a-local-approach
Minter, G. (2008a, February 06). Contrasting two cultures. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/contrasting-two-cultures
Povolny and Lefebvre (2007a, March 12). Found in translation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/found-in-translation
Lobl and Streber (2006a, October 10). Merde a vous. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/merde-a-vous
Wichers and Zengerink (2006a, October 08). It's the culture, stupid!. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/it-s-the-culture-stupid-
Andersen and Gad (2006a, October 08). Analysing the impact of a controversial cartoon. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/analysing-the-impact-of-a-controversial-cartoon