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Found in translation

Date of publication: March 12, 2007

Catalogue: Asia Pacific 2007

Company:

Authors: Andrew Povolny, Dominic Lefebvre

Abstract:

This paper outlines the importance of evolving a global brand to be more in tune with the need for Asian markets demand for brand ownership. It is a fascinating case study on how Pizza Hut used the essence of the global Pizza Hut brand and matched it with the cultural triggers of the Korean market using a research design that overcomes cultural boundaries.

Andrew Povolny

Author

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Dominic Lefebvre

Author

This is a long description of some author details.

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Translation by computer of open ended responses

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Author: Ian D. K. Kelly

 

June 15, 1982

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Kelly, I. D. (1982a, June 15). Translation by computer of open ended responses. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/translation-by-computer-of-open-ended-responses


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Lost in translation

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Sue Siewert, David G. Bakken

 

April 7, 2013

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Siewert and Bakken (2013a, April 07). Lost in translation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/lost-in-translation


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Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Andy Dexter, David Smith, Joseph Brown

Company: DVL Smith Ltd

September 1, 2000

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Citation

Dexter, Smith and Brown (2000a, September 01). No matches found. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/no-matches-found


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Citation

Povolny and Lefebvre (2007a, March 12). Found in translation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/no-matches-found