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Nelissen and Beeren (1972a, June 15). Product research in the communication industry . ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/product-research-in-the-communication-industry-
Haldane, I. R. (1970a, February 01). Measuring television audience reactions by multivariate analysis techniques. ANA - ESOMAR. Retrieved June 03, 2024, from
Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes (French). ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/measuring-the-impact-of-television-programmes-french-
Emmett, B. P. (1959a, June 15). Measuring the impact of television programmes. ANA - ESOMAR. Retrieved June 03, 2024, from
https://ana.esomar.org/documents/measuring-the-impact-of-television-programmes