Abstract:
Much of the work of measuring the impact of television consists of measuring the extent to which the viewers enjoy what they choose to view. There are two main systems of measuring reaction to television programmes. The first is to "rate" the programme in some way or another. The other method of audience, reaction measurement involves the simultaneous recording of reactions by a comparatively small group of viewers who indicate their liking' or disliking of what they are viewing by pressing a button.
This could also be of interest:
Research Papers
Measuring the impact of television programmes
Catalogue: ESOMAR/WAPOR Congress 1959
Author: B. P. Emmett
 
June 15, 1959
Research Papers
Some implications of a recent study of the comprehension of television programmes (French)
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Joseph Trenaman
 
June 15, 1959
Research Papers
Measuring the impact of communication
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Ruth Ludwig
 
June 15, 1959
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