Resources Library by ANA

Time as the unifying metric

The paper argues that time budget studies offer a way forward for audience measurement in the digital era, helping us look across media and playing an essential dual role in media research, namely: providing a catalyst for fusion between single media...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Author: Richard Marks

Company: KANTAR TNS Malaysia

June 22, 2005

Measuring children's media consumption effectively

Radiocontrol has been the official measuring system used to measure the radio listening habits of people in Switzerland aged 15 years and over since 1 January 2001. Information on children's radio consumption, however, still has to be obtained by...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Manuel Daehler, Stephanie Weiss

June 21, 2005

Putting products in the program

The paper describes a cooperative study between media agencies and a conventional broadcaster to assess and quantify the impact on adding product placement to a program and a product's integration into the program narrative. The study measured...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Paul Street, Mark Husak, Robert Dilworth, Julian Lai

Company: MindShare

June 21, 2005

Station to station

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron's Portable People Meter (PPM). The paper compares the diary and PPM results for a common area and time period and list of stations.Comparisons, not...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Ken Purdye, Pasquale A. Pellegrini

June 21, 2005

Radio lunch for busy Muscovites

This paper presents the results of a new electronic measurement study conducted by GfK in Russia, the first wave conducted in September 2004 and launched on a continuous basis from January 2005. The study was conducted by means of Radiocontrol, GfK's...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Tatyana Koshechkina, Nick North

Company: GfK

June 21, 2005

Modelling and prospects for audience measurement of outdoor advertising using GPS devices

The paper describes how to integrate audience measurement and site visibility as the main research approaches in outdoor advertising research in a single concept.Details are portrayed on how GPS is used on a large scale in Switzerland for mobility...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Martial Pasquier, Felix Mende

June 20, 2005

Advanced techniques in panel and server data integration

The purpose of this paper is to define the principles, research methods, and techniques used in the integration of panel centric and server centric audience measurement data.Panel-based audience measurement and site-based page tagging both share the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Richard W. Goosey

Company: Nielsen

June 20, 2005

Something is moving in OOH audiences

This paper describes the work and development in obtaining audience measurements of bus advertising in Spain during the past two years. The results are based on the actual measurement system for OOH, called Geomex, actually used for all media...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Daniel Cuende

Company: Cuende Infometrics

June 20, 2005

Measurement of OOH audiences

This paper provides a contribution to the process of generating databases as applied to outdoor measurement in the situation where budget restrictions disallow the use of GPS systems.The authors review adjustments made, within traditional criteria,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Alberto Arnaldo, Alberto Rawe, Jorge Funes Bertoli

Company: IBOPE Inteligencia

June 20, 2005