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Research papers

The UK reach and frequency model

The basis of a reach and frequency analysis is a count of the number of commercial spots seen by each individual in an advertising schedule. When this analysis is constructed from a people meter panel that reports on a daily basis, the obvious start...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Steve Wilcox
June 15, 1992
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Citation

Wilcox, S. (1992a, June 15). The UK reach and frequency model. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/the-uk-reach-and-frequency-model-4001


Research papers

Quality methods, quality results! An axiom

Since 1963 the U.S. Committee on Nationwide Television Audience Measurement (CONTAM) has engaged in methodological research. The purpose has been to understand and improve television audience measurement in order to increase the accuracy and...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Nicholas P. Schiavone
June 15, 1992
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Citation

Schiavone, N. P. (1992a, June 15). Quality methods, quality results! An axiom. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/quality-methods-quality-results-an-axiom


Research papers

A new approach to the measure of children radio audience (9 to 14 years old)

In France, radio audience measurement for people 15 years old or more is pre-eminently carried out using Mediametrie's 75000 Survey, whose methodology is generally known and accepted. Mediametrie is both attentive to its market and eager to see...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Fabrice Carlier
Company: Mediametrie
June 15, 1992
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Citation

Carlier, F. (1992a, June 15). A new approach to the measure of children radio audience (9 to 14 years old). ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-the-measure-of-children-radio-audience-9-to-14-years-old-


Research papers

Statistical efficiencies in the new UK television audience measurement panels

A new BARB Audience Measurement Service for the UK was introduced in August 1991 using larger more dispersed samples. Among its most important innovations has been disproportionate demographic sampling in favour of certain key target audience...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Steve Wilcox, Barry Reeve
June 15, 1992
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Citation

Wilcox and Reeve (1992a, June 15). Statistical efficiencies in the new UK television audience measurement panels. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/statistical-efficiencies-in-the-new-uk-television-audience-measurement-panels


Research papers

Problems of non-response and non-cooperation in a people meter panel

The quality of any audience measurement system is dependent on the quality of the sample upon which its data are based. This paper presents the results of two pieces of research that examine different aspects of A.C. Nielsen's network people meter...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Barry Kiefl, David M. Tattle
Company: Nielsen
June 15, 1992
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Citation

Kiefl and Tattle (1992a, June 15). Problems of non-response and non-cooperation in a people meter panel. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/problems-of-non-response-and-non-cooperation-in-a-people-meter-panel


Research papers

What advertisers expect from TV audience research and what they actually get

To get us started on this workshop I propose to ask six basic questions to which I also propose some answers. I do not expect that all of you will necessarily agree with the suggestions and proposals I will be making, but that should certainly ensure...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Mahmoud Aboul-Fath
Company: Procter & Gamble
June 15, 1992
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Citation

Aboul-Fath, M. (1992a, June 15). What advertisers expect from TV audience research and what they actually get. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/what-advertisers-expect-from-tv-audience-research-and-what-they-actually-get


Research papers

Quality of exposure

The paper is divided into two parts. First, recent changes with regard to the Spanish TV offer are briefly discussed, outlining the evolution from a public monopoly with only two channels of national coverage to the current situation, in which the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Enrique Domingo de Bias
June 15, 1992
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Citation

Domingo de Bias, E. (1992a, June 15). Quality of exposure. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/quality-of-exposure


Research papers

Local market television measurement: A comparison of the statistical reliability of three methodologies

Since the introduction of the People Meters in the U.S., attention has been centered on its goodness as an accurate measurement method with particular emphasis on validation studies of audience levels. Relatively little attention has been focused on...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Michael Occhiogrosso
Company: Nielsen
June 15, 1992
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Citation

Occhiogrosso, M. (1992a, June 15). Local market television measurement: A comparison of the statistical reliability of three methodologies. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/local-market-television-measurement-a-comparison-of-the-statistical-reliability-of-three-methodologies


Research papers

Difficult-to-measure targets

In any measurement system, some elements are more difficult to measure than others. In media research, children are a particularly difficult element. There are serious questions about the reliability of today's children's measurement. Yet the...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Debbie Solomon
June 15, 1992
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Citation

Solomon, D. (1992a, June 15). Difficult-to-measure targets. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/difficult-to-measure-targets