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Research papers

TV measurement in a changing environment

The paper is in four sections. It looks first at the television changes occurring and makes some predictions for the nineties. Then the existing tools for television audience measurement and appreciation are reviewed. In the third section the likely...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Author: John Clemens
June 15, 1987
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Citation

Clemens, J. (1987a, June 15). TV measurement in a changing environment. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/tv-measurement-in-a-changing-environment


Research papers

Television media research

This chapter concentrates upon research to measure television audiences in relation to the use of television as an advertising medium. The general principles of audience research discussed here also apply to the measurement of programme audiences and...

Catalogue: Consumer Market Research Handbook
Author: Tony Twyman
August 1, 1986
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Citation

Twyman, T. (1986a, August 01). Television media research. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/television-media-research


Research papers

The new television environment

The television industry in the U.S. has always been tempered by a competitive marketplace, a commercially driven environment, which has been uniquely shaped by the size of the audience. Luring the past ten years, competition has heated up...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: David F. Poltrack
June 15, 1986
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Citation

Poltrack, D. F. (1986a, June 15). The new television environment. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-new-television-environment


Research papers

The video cassette recorder in Australia

During 1984 advertisers in Australia began to be concerned that the video-cassette recorder (VCR) was eroding the size of the audience for live television, and as a result, reducing the frequency by which users of a VCR were being exposed to...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Authors: A. T. Wheeler, Martin L. James
June 15, 1986
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Citation

Wheeler and James (1986a, June 15). The video cassette recorder in Australia. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/the-video-cassette-recorder-in-australia


Research papers

Pan European audience measurement in cable television homes

This paper presents a brief summary of a survey carried out in the Autumn of 1985 designed to measure the television audience in cable television homes. The new generation of satellite delivered television stations have revolutionised the role of the...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Bruce Roberts, Alan Higgs
June 15, 1986
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Citation

Roberts and Higgs (1986a, June 15). Pan European audience measurement in cable television homes. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/pan-european-audience-measurement-in-cable-television-homes


Case studies

Measuring business publication audiences using a consumer research model

Media people have become increasingly interested in planning and buying media schedules using the same tools that are available for consumer media: target market average audience levels, cost efficiencies, reach and frequency, etc. On the other hand,...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Lee Morgenlander
June 15, 1986
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Citation

Morgenlander, L. (1986a, June 15). Measuring business publication audiences using a consumer research model. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/measuring-business-publication-audiences-using-a-consumer-research-model


Research papers

Good data for good media deals for advertisers

This paper outlines the perspective that one international advertising agency currently has for the developing market in Pan-European television. The paper seeks to act as an agenda-setter for discussion as to the best way to make this come about in...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Martin West
June 15, 1986
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Citation

West, M. (1986a, June 15). Good data for good media deals for advertisers. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/good-data-for-good-media-deals-for-advertisers


Research papers

Research for local newspapers

Media researchers can help the managements of small, local media by providing data which will not only give good audience measurement but also provide guidance on editorial and marketing aspects. Local advertisers are unused to having good audience...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Donald Osborne
June 15, 1984
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Citation

Osborne, D. (1984a, June 15). Research for local newspapers. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/research-for-local-newspapers


Research papers

Television audience research in Europe

The paper takes a non-specialist view of television audience measurement in Europe, from the standpoint of a major user group, manufacturing companies and their advertising agencies. It suggests the growing inadequacy of traditional audience research...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Author: Charles C. Dawson
June 15, 1984
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Citation

Dawson , C. C. (1984a, June 15). Television audience research in Europe. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/television-audience-research-in-europe