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Pan European audience measurement in cable television homes

Date of publication: June 15, 1986

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Bruce Roberts, Alan Higgs

Abstract:

This paper presents a brief summary of a survey carried out in the Autumn of 1985 designed to measure the television audience in cable television homes. The new generation of satellite delivered television stations have revolutionised the role of the cable operator in Europe and affected viewing patterns in a way which up to now has not been properly evaluated.

Bruce Roberts

Author

This is a long description of some author details.

Alan Higgs

Author

This is a long description of some author details.

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Citation

Roberts and Higgs (1986a, June 15). Pan European audience measurement in cable television homes. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/pan-european-audience-measurement-in-cable-television-homes