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Pan European audience measurement in cable television homes

Date of publication: June 15, 1986

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Bruce Roberts, Alan Higgs

Abstract:

This paper presents a brief summary of a survey carried out in the Autumn of 1985 designed to measure the television audience in cable television homes. The new generation of satellite delivered television stations have revolutionised the role of the cable operator in Europe and affected viewing patterns in a way which up to now has not been properly evaluated.

Bruce Roberts

Author

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Alan Higgs

Author

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Satellite television-establishing the pan European audience

Catalogue: Seminar 1988: Media And Media Research

Author: Sian Lloyd

 

June 15, 1988

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Citation

Lloyd, S. (1988a, June 15). Satellite television-establishing the pan European audience. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/satellite-television-establishing-the-pan-european-audience


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Towards a European standard for television audience measurement

Catalogue: Seminar 1988: Media And Media Research

Author: Tony Twyman

 

June 15, 1988

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Twyman, T. (1988a, June 15). Towards a European standard for television audience measurement. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/towards-a-european-standard-for-television-audience-measurement


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Catalogue: ESOMAR Codes And Guidelines

Author: Audience Research Methods (ARM) Group

 

September 1, 1999

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Group, A. (1999a, September 01). Towards global guidelines for television audience measurement . ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/towards-global-guidelines-for-television-audience-measurement-


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Citation

Roberts and Higgs (1986a, June 15). Pan European audience measurement in cable television homes. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/towards-global-guidelines-for-television-audience-measurement-