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Bijapurkar, R. (1995a, September 01). Does market research really contribute to decision making?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/does-market-research-really-contribute-to-decision-making-
Ingram and Sampson (1995a, July 01). Advertisers real needs from research. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/advertisers-real-needs-from-research
Cohen and Scott (1995a, June 15). Expanding markets in Eastern Europe. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/expanding-markets-in-eastern-europe
Davis, H. (1995a, June 15). More than just counting. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/more-than-just-counting
McCallum and Hasegawa (1995a, June 15). The role of research in Japan's post-bubble era. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/the-role-of-research-in-japan-s-post--bubble-era
Visser, J. (1994a, September 01). Solutions to management problems. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/solutions-to-management-problems
van Herk, M. C. (1994a, September 01). Is the tail of market research wagging the dog?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/is-the-tail-of-market-research-wagging-the-dog-
Buswell, D. (1994a, June 15). Is market research a waste of time?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/is-market-research-a-waste-of-time-
de Chernatony and Took (1994a, June 15). Team based brand building. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/team-based-brand-building