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Brenninkmeyer and Davis (2006a, February 27). Brand knowledge. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/brand-knowledge
Anderson and Leinweber (2006a, February 27). A viable new segment?. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/a-viable-new-segment-
Qi, M. (2006a, February 27). Maintaining the brand DNA. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/maintaining-the-brand-dna
Wimbush, Fleck and Check (2006a, February 27). Customer for life. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/customer-for-life
Staudenmaier and van Hormann (2006a, February 27). Mind the gap. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/mind-the-gap
Tagnon, Saint and Merchant (2006a, February 27). Optimising advertising expenditures. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/optimising-advertising-expenditures
Richards and Friedman (2006a, February 27). The quest for the ultimate touchpoint. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/the-quest-for-the-ultimate-touchpoint
Kirk, Laursen and Sgries (2006a, February 27). Business opportunity number 1. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/business-opportunity-number-1
Lindberg-Repo and Brookes (2006a, February 27). Customers and brands. ANA - ESOMAR. Retrieved June 17, 2024, from
https://ana.esomar.org/documents/customers-and-brands