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Customer for life

Date of publication: February 27, 2006

Catalogue: Automotive 2006

Company:

Authors: Adrian D. Wimbush, Johannes Fleck, Anarkali Check

Abstract:

This paper addresses the success story of Volvo in Germany who, by working hand in hand with their dealers using the global 'Customer for Life' programme, have significantly increased customer loyalty to Volvo and their dealers. The paper details how Volvo Car Germany took the Customer for Life tool developed by Volvo Cars Corporation and used it to fundamentally shift the attitudes and performance of their dealers.

Adrian D. Wimbush

Author

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Johannes Fleck

Author

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Anarkali Check

Author

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Wimbush, Fleck and Check (2006a, February 27). Customer for life. ANA - ESOMAR. Retrieved April 27, 2024, from


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