Resources Library by ANA

Adding value to a British bank

This paper presents an interim case history of the development of one such campaign for the Midland Bank targeted at the market for new personal accounts in England and Wales. It concentrates on similarities to rather than differences from other mass...

Catalogue: Seminar 1978: The Business Of Advertising

Author: Charles Channon

June 14, 1978

Launching new financial services to consumers

The paper describes one approach used by several banking and insurance companies in the launching of profitable new financial products. Despite extensive research over the past decade, a number of unresolved questions in the banking and insurance...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: David Winton, Elizabeth H. Nelson

Company: KANTAR TNS Malaysia

June 15, 1977

The impact of segment dynamics on retail bank advertising strategies

Benefit Segmentation is a very popular tool in practical market delineation and promotional opportunity studies. This paper reports the results of a managerially oriented benefit segmentation study done in a midwestern United States bank market....

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: Roger J. Calantone, Andrew C. Gross

June 15, 1977

Marketing financial services to the 'unbanked'

More than one in three adults in the United Kingdom, and a majority of working class men and women still have no current/cheque bank account, and while legislation is planned to enable the National Giro and Trustee Savings Banks to increase their...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Mervyn Flack

Company: Harris Interactive (Europe)

August 1, 1975

Seeking a balance between the needs of a bank and the demands of the market place

Competition among banks in the United Kingdom developed very rapidly in the first half of the nineteen-seventies. The introduction of "Competition and Credit Control" in 1971 was a major factor in hastening the destruction of the earlier cartelistic...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Geoffrey C. Naylor

February 1, 1975

Standard surveys for analysing local bank competition

Our studies deal first and foremost with analysing the sociological and psychological aspects of bank competition within the section of mass business. Our aim was to make visible the social structure of the banks' customers, the mental image which...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Herbert Geiger

Company: Institut für Demoskopie Allensbach GmbH

February 1, 1975

The bank new customer behaviour and communication simulation models

The present study develops a System which explains resultant data (opening new check-accounts) in terms of causal measures (customer behaviour) and enables Management to set strategic plans, to control and evaluate them.The System of the present...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Alexandre Thabor

February 1, 1975

Practical applications of segmentation and typology in the banking industry

The present paper can be divided in two parts. The first one will include: - a definition of Segmentation and Typology concepts; - a short description of these techniques; - a positioning of these techniques among the whole of multidimensional...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Jean Quatresooz

February 1, 1975

The corporate banking customer

Corporate banking research is helping banks, and especially US banks to design and market services for corporate customers in their own domestic markets, and internationally. Despite the current economic and financial situation, research can help...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: N. Spencer, Mervyn Flack, Peter Bartram

Company: Harris Interactive (Europe)

February 1, 1975