The corporate banking customer

Date of publication: February 1, 1975

Abstract:

Corporate banking research is helping banks, and especially US banks to design and market services for corporate customers in their own domestic markets, and internationally. Despite the current economic and financial situation, research can help banks to satisfy their corporate customers by indicating areas of high priority. Those banks that can maintain the confidence of the corporate clients in such a climate by the intelligent use of research and marketing methods will benefit when companies are again able to exercise freedom in choosing and using banks for the raising of finance, and other services.

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