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Practical applications of segmentation and typology in the banking industry

Date of publication: February 1, 1975

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: Jean Quatresooz

Abstract:

The present paper can be divided in two parts. The first one will include: - a definition of Segmentation and Typology concepts; - a short description of these techniques; - a positioning of these techniques among the whole of multidimensional analysis techniques. The second one will deal with examples of: - recourse to a segmentation for isolating and describing the public that is the natural target for promotion of the sight account of financial companies; - recourse to a typology to analyse the various structures of requirements or desiderata existing in the market; - recourse to a correspondence analysis for visualisation of the images assigned to various financial companies.

Jean Quatresooz

Author

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Research Papers

Perception of the quality of service and corporate image

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Jean Quatresooz

 

June 15, 1985

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Citation

Quatresooz, J. (1985a, June 15). Perception of the quality of service and corporate image. ANA - ESOMAR. Retrieved August 13, 2022, from


https://ana.esomar.org/documents/perception-of-the-quality-of-service-and-corporate-image


Research Papers

The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network

Catalogue: Seminar 1988: Research For Financial Services

Author: Jean Quatresooz

 

June 15, 1988

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Citation

Quatresooz, J. (1988a, June 15). The use of pre-existing data banks for analysing local/micromarkets and optimizing branches' network. ANA - ESOMAR. Retrieved August 13, 2022, from


https://ana.esomar.org/documents/the-use-of-pre-existing-data-banks-for-analysing-local-micromarkets-and-optimizing-branches-network


Research Papers

From purchasing and consuming habits to basic underlying attitudes

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa

Author: Jean Quatresooz

 

June 15, 1973

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Citation

Quatresooz, J. (1973a, June 15). From purchasing and consuming habits to basic underlying attitudes. ANA - ESOMAR. Retrieved August 13, 2022, from


https://ana.esomar.org/documents/from-purchasing-and-consuming-habits-to-basic-underlying-attitudes


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Citation

Quatresooz, J. (1975a, February 01). Practical applications of segmentation and typology in the banking industry . ANA - ESOMAR. Retrieved August 13, 2022, from


https://ana.esomar.org/documents/from-purchasing-and-consuming-habits-to-basic-underlying-attitudes