Practical applications of segmentation and typology in the banking industry

Date of publication: February 1, 1975

Author: Jean Quatresooz

Abstract:

The present paper can be divided in two parts. The first one will include: - a definition of Segmentation and Typology concepts; - a short description of these techniques; - a positioning of these techniques among the whole of multidimensional analysis techniques. The second one will deal with examples of: - recourse to a segmentation for isolating and describing the public that is the natural target for promotion of the sight account of financial companies; - recourse to a typology to analyse the various structures of requirements or desiderata existing in the market; - recourse to a correspondence analysis for visualisation of the images assigned to various financial companies.

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