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Restall, C. (1994a, September 01). Innovate or die. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/innovate-or-die
Lieshout and Huisman (1994a, June 15). QFD, integrating technique and customer orientation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/qfd-integrating-technique-and-customer-orientation
Morton and Tarrant (1994a, June 15). A new dimension to financial product innovation research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-new-dimension-to-financial-product-innovation-research
Cooper, S. (1994a, June 01). How to optimise the go/no go decisions. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-to-optimise-the-go-no-go-decisions
Murgatroyd and Schoenfeld (1994a, June 01). Using the market to help the product team in the development process. ANA - ESOMAR. Retrieved September 26, 2024, from
Fitall, S. (1994a, June 01). Commercial assessment of resource allocation. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/commercial-assessment-of-resource-allocation
Meinardt and Huisman (1994a, June 01). Product development and (re)positioning. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/product-development-and-re-positioning
Hawa, R. (1994a, January 01). Research contribution to brand positioning . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-contribution-to-brand-positioning-
Wilton-Middlemass, V. S. (1993a, June 15). How research is used to bridge the gap between consumers and product developers in order to optimise products. ANA - ESOMAR. Retrieved September 26, 2024, from