Commercial assessment of resource allocation

Author: Simon Fitall

Abstract:

This paper examines the benefits of using multi-disciplinary teams in the development of a new product. Particular emphasis is placed on the risk reduction benefits of a commercial orientation to decisions which have traditionally been made outside the recognised commercial departments. Practical examples are given of the financial benefits of this approach in some clients, as well as guidelines to the effective establishment and management of multi-disciplinary teams.

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