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Commercial assessment of resource allocation

Date of publication: June 1, 1994

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Author: Simon Fitall

Abstract:

This paper examines the benefits of using multi-disciplinary teams in the development of a new product. Particular emphasis is placed on the risk reduction benefits of a commercial orientation to decisions which have traditionally been made outside the recognised commercial departments. Practical examples are given of the financial benefits of this approach in some clients, as well as guidelines to the effective establishment and management of multi-disciplinary teams.

Simon Fitall

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Fitall, S. (1994a, June 01). Commercial assessment of resource allocation. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-allocation-of-shelf-space-over-article-groups