Resources Library by ANA

Life after 50

The phenomenon of the ageing society in Western Europe is one with which we are aware but with which we have not even begun to come to terms. We still think of the older age group as a homogeneous unit, whereas they are more heterogeneous than...

Catalogue: Seminar 1991: The Over 50's In The 90's

Authors: Vicki Drummond, Greg Smith, Leon Kreitzman

Company: Nielsen

June 15, 1991

Adapting consumer choice modelling for the pharmaceutical industry

The authors discuss the development of a flexible Attitude -to - Behaviour model, originally developed to explore viable product developments in the communications market. The model has been applied to pharmaceutical marketing research, using patient...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond

Authors: Eric Willson, Kevin Mahoney

Company: KANTAR TNS Malaysia

June 15, 1991

Clues to a new housing concept suited for the over 50's

The paper is divided into three parts. The first part highlights the socio-demographic dynamics experienced by the over 50s in Italy during the last 30 years and the direction of future trends, that view remarkable changes both in quantitative and...

Catalogue: Seminar 1991: The Over 50's In The 90's

Author: Beatrice Cito Filomarino

Company: GfK

June 15, 1991

Young europeans and tobacco

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques-René Rabier

June 15, 1991

The meaning of sales promotion to the public

We intend to explain the fundamental behavior of the Italian public with regard to "promotion", "sponsorship" and conventional advertising. The data mentioned in this report derive from: - several Eurisko motivational surveys - a 1990 survey on a...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Authors: Giuseppe Minoia, Germano Calvi

Company: GfK

June 15, 1991

Age, social status and size of community= Three main variables in French holiday patterns

Following other European countries, France has now its own system monitoring the tourism behaviours of the french market. The paper will explain why and how we in SOFRES launched this French Travel Monitor in April 1990. Emphasis will be put on some...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Dominique Saint-Paul, François Brousseau

Company: KANTAR TNS Malaysia

June 15, 1991

Senior citizens

There is no doubt: The "Senior Citizens Market" is growing all over Europe. Thus developing specific marketing strategies and the adaptation of the touristical offer to the prospective needs of the elderly tourists are becoming more and more...

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Martin Lohmann, Astrid Kösterke

June 15, 1991

The attitude-behaviour relation

The first and central part of this work introduces the history of attitude-behaviour research, focusing upon the endeavour to conceptualize the relation between attitudes and behaviour. Without going too deeply into the particulars of the different...

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Author: Stephan Götze

June 15, 1991

Pan-European opportunities in the grey market

This paper aims to demonstrate that opportunities exist on a pan-European basis for certain market sectors to increase business through targeting the over 50s. Three sectors have been chosen, crossing a span of industry and market types. Research...

Catalogue: Seminar 1991: The Over 50's In The 90's

Authors: Barbara Martin, Graham Staplehurst

June 15, 1991