Resources Library by ANA

Mobility of listening and audience measurement in Finland

This paper concerns a new approach to both radio audience behavior amt its measurement in Finland. Finland has earned a recent reputation as a front-runner of new communication technology yet radio listening in Finland is high (in terms of time...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Erja Ruohomaa, Juha Ourila

June 15, 1999

The Brazilian family (Spanish)

This paper provides an overview of a study of Brazilian families. A nationwide survey carried out by the Datafolha Institute in February 1998 investigated the Brazilian family concept and behavior and attitude trends. Stratification is attempted to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Alessandro Janoni Hernandes, Mauro Francisco Paulino

June 15, 1999

Life times in Latin America

This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Mónica S. Markwald, Maria Medio

Companies: , RISC International (Europe) SA

June 15, 1999

Ethology and the web

Web surveys are now an established part of market research. However one area that has not been closely studied is the behaviour of respondents in terms of their interaction with the questionnaire. Web surveys are self- completion surveys unlike...

Catalogue: ESOMAR Net Effects 1999

Author: Andrew Jeavons

June 15, 1999

The Brazilian family

This paper provides an overview of a study of Brazilian families. A nationwide survey carried out by the Datafolha Institute in February 1998 investigated the Brazilian family concept and behavior and attitude trends. Stratification is attempted to...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Alessandro Janoni Hernandes, Mauro Francisco Paulino

June 15, 1999

Life times in Latin America (Spanish)

This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century

Authors: Mónica S. Markwald, Maria Medio

Companies: RISC International (Europe) SA, Markwald La Madrid & Asociados

June 15, 1999

Marketing to men in the millennium

This paper deals with the issues and questions of foreseeing the future and forecasting men's behaviour and attitudes. Specifically it presents the way we can use the input of the latest global RIO (Research International Observer) project to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Panos Assiotis, David Jones

September 1, 1998

Interactive PC technology in consumer panel research

This paper will discuss the technological evolution undergone by the ACNielsen household panel based on the integration of different tracking tools with the final objective of gaining a new insight to consumers' behaviour an insight that may...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: Jennifer Hubbe, Renato Mannheimer

August 1, 1998

Psychological determinants of consumer behaviour

The aim of the paper is to describe a method which can be employed in order to find out the psychological motivations underlying people's actions and which was successfully applied in order to understand the psychology of decisions concerning the use...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Maria Concetta Di Maio

Company: TIM (Telecom Italia)

June 15, 1998