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Research papers

Content-based research

The objective of this paper is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Latin America 2019
Author: Erick Morales Donde
Company: De La Riva Group
April 7, 2019
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Citation

Morales Donde, E. (2019a, April 07). Content-based research. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/content-based-research


Research papers

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary
Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones
Company: VoxPopMe Ltd
September 4, 2017
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Citation

Brien, Macko, Higgins and Jones (2017a, September 04). Math and magic. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/math-and-magic


Research papers

Outside in

Anyone looking to deploy their consumer insight and marketing campaigns internally can learn from well-established principles of consumer brand-building and marcomms. Using creative examples from their global insight and marketing best practice...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Authors: Jo Lowndes, Teresa Kalyan, John Robson
Company: Sparkler
November 13, 2011
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Citation

Lowndes, Kalyan and Robson (2011a, November 13). Outside in. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/outside-in


Research papers

A small rock holds back a great wave

This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Judith Passingham
Company: KANTAR TNS Malaysia
September 15, 2010
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Citation

Passingham, J. (2010a, September 15). A small rock holds back a great wave. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/a-small-rock-holds-back-a-great-wave


Research papers

Vive la différence

What does the new age of listening mean in different parts of the world? This paper will contextualise market research online communities (MROCs) within local cultures of social media and research and seek to highlight best practice and potential...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Kate Fleming, Richard Shaw, Tom Skilbeck, Paul Child
Companies: Diageo, Cimigo
September 15, 2010
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Citation

Fleming, Shaw, Skilbeck and Child (2010a, September 15). Vive la différence. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/vive-la-diff-rence


Research papers

Meeting business needs by meeting patient and caregiver needs

The online sharing of health-related information has led a grassroots revolution, with technologies like ListServs enabling physicians to share best practices, and public forums like Diabetes.org enabling information exchange. But until recently,...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Authors: Julie Wittes Schlack, Michael Jennings
Company: Communispace Corporation
March 3, 2010
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Citation

Schlack and Jennings (2010a, March 03). Meeting business needs by meeting patient and caregiver needs. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/meeting-business-needs-by-meeting-patient-and-caregiver-needs