Abstract:

The online sharing of health-related information has led a grassroots revolution, with technologies like ListServs enabling physicians to share best practices, and public forums like Diabetes.org enabling information exchange. But until recently, uncertain about remaining compliant with regulations governing adverse event reporting and off-label usage, healthcare providers and pharmaceutical companies have been conspicuously absent from the web 2.0-enabled conversation. This presentation shares what Communispace, a provider of private market research online communities (MROC s), and 15 of their pharmaceutical and health care clients learned about recruiting, engaging, and generating business-changing insights from patients and healthcare professionals. while remaining compliant with the myriad of regulations governing privacy, off-label usage, and adverse event reporting.