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Outside in

Date of publication: November 13, 2011

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Company: Sparkler

Authors: Jo Lowndes, Teresa Kalyan, John Robson

Abstract:

Anyone looking to deploy their consumer insight and marketing campaigns internally can learn from well-established principles of consumer brand-building and marcomms. Using creative examples from their global insight and marketing best practice dissemination work with Nokia, the authors demonstrate the application of 10 classic marcomms principles to internal communication. This approach enables optimal value to be derived from insight department investment, and provides legacy infrastructure and comms equity which can be easily leveraged in the future resulting in 'total insight'

Jo Lowndes

Author

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Teresa Kalyan

Author

This is a long description of some author details.

John Robson

Author

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https://ana.esomar.org/documents/marketing-opportunities-outside-the-triad-2000